New York City is home to some of the most bizarre, entertaining “trends” in the world… we’re responsible for creating the dance style called popping, home to the most terrifying acts of terrorism ever, and also to legendary music artists.
But perhaps the most interesting one as of late, are “pheromone parties”.
Perfumes and colognes have endured through many centuries, from the ancient Egyptians, all the way to current times. It was once a luxury afforded only to the most royal, but is now an everyday part of life in most people’s daily routine.
Apart from smelling pleasant, some people use fragrance to make positive impressions on other people, get the attention of men or women, or simply just to stand out from the crowd.
But what is it about certain “smells” that can either attract or repel us from other people?
Different types of scent can mean many different things. For example, half baked cookies, the smell of freshly cut grass, or maybe even a forest after it’s rained. Some smells are instantly recognizable, some are pleasant, some aren’t. Scents are also a powerful, primal part of our being, that can invoke memories and emotions that we might have thought were long forgotten in the past.
Over the last few years, “pheromones” have been gaining ground among fragrance enthusiasts as a new way to make positive impressions on other people. Some people use them for attracting men or women, for raising their “social status”, or even coming across as more dominant than they actually are.
Sure, it sounds a little far-fetched – but there is actually scientific evidence to back these type of reactions up. For example, in a study conducted by the University of Chicago, women exposed to a pheromone called “androstadienone” were reported to rate men approximately 10% more attractive. There are other pheromones that have been studied extensively, such as androstenone, and androstenol.
Even more interesting is that larger cosmetics and perfume/cologne manufacturers are starting to take an interest in exploring this idea. The large amount of skepticism remains, mainly due to the way it has been advertised in the past, and sometimes even recently – in shady back-page magazines, nightclub lavatories, and even some outrageous TV commercials making claims of “instant attraction”.
During our research into this phenomena, we discovered that there is a growing community that tests these types of products in depth. There are well known scams in the industry, but also a handful of vendors that are claimed to be legitimate for a large number of people.
At the same time, we became of a pervasive trend that seems to be taking up this space. Hype. Hype for mediocre or products that are complete scams, such as Pherazone. Pherazone has also been responsible for creating utter nonsense, such as this fake news report:
To explore this idea further, we caught up with a veteran, who goes by the alias “PheroJoe”. [Read more…] about New Beauty Trends: NYC Pheromone parties, fragrances enhanced with natural human scents